The life of an independent creative is a balancing act of having to disregard negative opinion while depending on your work to be acknowledged. This is where social media comes in and the hold it is has on us.
Lets face it, we are continually bombarded with thousands of paid commercials daily. Usually over produced and highly expensive. If you’re a small brand on the come up it might seem like you are falling short. Yet times have changed and this abundance of commercial promotion has come to a stand still. It’s time for the return of authenticity in branding. Here are a few ways to bring the humane touch back to your promos.