During these fearful times, small businesses suffer financially; many of them struggling to stay afloat. For example, smaller coffee shops lose thousands when large companies put policies in place to push their employees to work from home. Restaurants find themselves with fewer tables filled and the cycle goes on. However, this isn’t the time to just sit and let this hurt your business. As a business owner, it’s time to embrace the internet more than ever before.
Pushing to Online Deliveries
Pushing to online deliveries through third party companies like Grubhub and Doordash allow restaurants to keep their clients happy as they spend more time at home. Be transparent and allow your customers to know you care about their safety. Make dropoffs at the doorstep, keeping them safe as well as your delivery-men/women.
Cater to Workers Working Remotely
During times of social isolation people still want to have things done easier. That means making it possible for your business to create deals, offers, and promotions that make those who order anything from you know they’re doing the right thing. Show them your care and appreciate them keeping the community safe. Create promotions that offer them more value on monthly payment cycles.
Utilize Live Streaming
People will find more time to stream during these times. So why not show your customers a bit of content by creating a live stream which beyond a few devices, costs little to nothing. Using sites like YouTube, Twitch, and Facebook you can create a channel, showing your customers what you’re offering. Keeping them in the loop as to why things are changing with your business. This way when times normalize they’ll remember that unique moment in history where you went above and beyond for them.
Offer Incentives for Remote Business
Create deals that incentivize customers for doing work remotely, via telephone or Skype. This will allow your customers to save while you interact with them on a more personal level.
Keeping in mind these few things could keep your business afloat. Just make sure you stay flexible and most importantly make safety a priority for your employees/customers.