Trends are an almost magical wave of excitement or interest that gets placed into a certain idea, item, piece of created content or another object. A trend can be a massive interest in a genre of music or certain designers vision for clothing that gets transcended into a pop-culture icon of the times. Chokers, Mac fever and Nike Jordan’s all fit this category of establishing a brand that produces trends, or attach themselves to one in order to find long-term profitability and brand momentum. In this blog post, we’ll be discussing what a trend is, how to spot it and how to benefit from it.